Computer Technology And Marketing Approach - 3014 Words

INTRODUCTION The introduction of the Internet has become one of important things in our daily lives so much that most people believe that government and private institution interference to accessing the Internet is an infringement to their constitutional right. As a consumer I do all my purchasing online, as most business do transactions online but I was surprised when I came across an article from Forbes.com entitled â€Å"How Small Business Owners Are Wrecking Their Own Chances of Success†, this article was basically questioning why some business owners are still not adopting to modern technology and marketing approach. Based on the statistics from the article, about 52% of small business in the US do not have a website, I am wondering how these business can grow in the future without access to the Internet. In my discourse, our aim is to make sure that every information either for research, academia, commercial, human right, and history from around the globe is accessible to each and every one who is connected to the global Internet. Background Computer technology underwent a dramatic transformation between the 1960s to the 1980s. In the 1960s, computers were very expensive and scarce which makes it unthinkable for an average Joe on the street to even consider owning one. Those were the times that computer networks had to be carried by individuals on some physical storage medium, such as a reel of magnetic tapes or a stack of punch cards, from one computer to the other.Show MoreRelatedMarketing Plan for Apple Inc996 Words   |  4 PagesMarketing Plan for Apple Inc Introduction Apple Inc. designs, manufactures, and sells personal computers, computer accessories and computer related software. The company also offers peripherals, networking solutions and other related services. 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By 1997, Dell’s distribution model was working extremelyRead Morelenovo1381 Words   |  6 Pagesï » ¿ Lenovo: The Leading Chinese Computer Company Enters Global Competition Questions: 1- How did Lenovo make such a great change so quickly? Lenovo is a manufacturer of computers, tablets and smart phones. Its headquarters is located in Raleigh, North Carolina, United States, home of IBM ThinkPad group and in Beijing, China. It is also incorporated in Hong Kong. The company was founded in 1984 by a group of 11 engineers. In terms of weakness findings, Lenovo has shortcomings of lateRead MorePromotion Of The Apple Company1164 Words   |  5 Pagespublic relations, marketing and online promotion. For the Apple Company to realize this strategy it has to train their staff to a high level of promotion. Personal selling is a form of promotion relevant to the Apple computers company and to the retailers authorized. The staff gets training on the knowledge of the product with a great focus on the sales of Apple computers. The people doing sales are in the best position to provide an immediate effect on the promotion of Apple computers (Nijs et al, 2001)